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Abni — Any Brand. No Interface.

Two claymation figures at desks — one buried in paperwork and stress, one relaxed with a big idea — with the Abni mark between them

"Create a backlight cutout copper Abni logo for the front of our building"

Your brief prompt

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The Problem

Somehow, everything became a content job.

More channels. More formats. More campaigns. More versions of those campaigns.

And naturally, the same number of hours in the day.

So creative and marketing teams spend an extraordinary amount of time doing things that absolutely need doing, but don’t necessarily need them doing those jobs.

Another crop. Another version. A slightly warmer version of that version. The same thing but “more premium”. A piece of copy that was almost right before seven people added their thoughts to it.

None of this is difficult in isolation. Collectively, it eats weeks.

That’s the bit Abni is here to help with.

Diagram: a brief prompt plus named assets and extracted brand rules flow through the Abni mark into finished branded images and textDiagram: a brief prompt plus named assets and extracted brand rules flow through the Abni mark into finished branded images and text
How Abni works

Show it what good looks like.

You don’t need to spend six weeks teaching Abni your brand.

Give it the materials you already know are right. Add a couple of examples of the images and copy that make everyone around the table go, “Yep. That’s us.”

Watercolour illustration of an old fashioned cocktail with an orange twist
On-brand Image
Watercolour illustration of an espresso martini topped with coffee beans
On-brand Image
Flask marked with the Abni logo — the extracted brandBRAND
Extracted brand

Abni pulls those examples apart like an expert multidisciplinary creative team.

It turns all of that into a working understanding of your brand that it can actually use.

“Please create a refreshing pineapple-based cocktail”
Your brief prompt
Flask marked with the Abni logo — the extracted brandBRAND
Extracted brand
Watercolour illustration of a pineapple cocktail with a pineapple wedge
Abni Create

Iterate

Got something that’s nearly there? Good. Start there.

Brandify an existing image or piece of copy, make a targeted amendment, resize it, recreate it or try another route without throwing away everything you’ve already done.

Watercolour illustration of a pineapple cocktail with a pineapple wedge
On-brand Image
“Add a stripy red and white straw”
Your brief prompt
The same pineapple cocktail, now with a stripy red and white straw
Abni Amend

Because “can we just change this one thing?” should mean changing just one thing.

Give it something properly you.

See what Abni learns from it.

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